The Role

As a Marketo Platform Operations Consultant at Etumos, you will lead and execute client engagements focused on optimizing marketing operations performance, scalability, and ROI through advanced use of Adobe Marketo Engage. You will partner closely with client stakeholders to assess their current marketing automation maturity, architect scalable solutions, and implement best-in-class Marketo programs that drive operational efficiency, lead conversion, and measurable business impact.

This role requires deep hands-on Marketo expertise combined with strong consulting, problem-solving, and stakeholder management skills. Using extensive Marketo experience and Etumos’ proven frameworks, you will design and deploy robust marketing automation ecosystems, improve lead lifecycle management, and establish governance and operational standards that scale across organizations.

You will serve as a trusted advisor to clients by identifying operational gaps, recommending strategic improvements, and collaborating cross-functionally with marketing, sales, RevOps, CRM administrators, and technical teams to solve complex business challenges.

Key Responsibilities

• Lead strategic marketing operations engagements centered around the optimization and expansion of Adobe Marketo Engage capabilities and architecture.
• Assess client marketing automation maturity and develop scalable roadmaps for improving campaign execution, lead management, reporting, and operational efficiency.
• Design, build, test, and deploy Marketo programs, including:
  • Engagement and nurture programs
  • Lead scoring models
  • Lifecycle processing
  • Smart campaigns and trigger campaigns
  • Segmentation strategies
  • Email programs and personalization
  • Data normalization and governance workflows
• Architect and optimize integrations between Marketo and CRM platforms such as Salesforce, ensuring accurate lead flow, attribution, synchronization, and reporting. 
• Configure and maintain scalable marketing automation infrastructure using industry best practices and Etumos’ proven operational frameworks.
• Identify process inefficiencies, system limitations, and data quality issues; develop strategic recommendations and implementation plans to improve performance and scalability.
• Advise clients on marketing operations governance, campaign standards, naming conventions, QA processes, and operational best practices.
• Develop operational reporting frameworks and dashboards to measure campaign effectiveness, funnel performance, database health, and marketing contribution to pipeline and revenue.
• Collaborate with client stakeholders and internal teams to gather business requirements, align priorities, and drive consensus on technical and operational solutions.
• Deliver comprehensive documentation, implementation walkthroughs, training sessions, and enablement materials for client teams and administrators.
• Facilitate client meetings and communicate complex technical concepts clearly to both technical and non-technical audiences.
• Manage multiple concurrent client engagements, timelines, priorities, and deliverables in a fast-paced consulting environment.
• Support continuous optimization initiatives through testing, analysis, and performance monitoring across marketing automation programs and workflows.

 

Qualifications

• 5+ years of experience in Marketing Operations, Marketing Automation, RevOps, or Marketing Technology roles.
• Deep hands-on expertise with Adobe Marketo Engage, including advanced program architecture, smart campaigns, lead scoring, segmentation, tokens, forms, landing pages, and reporting.
• Strong understanding of lead lifecycle management, campaign operations, database management, and marketing automation best practices.
• Experience integrating and managing Marketo with CRM platforms such as Salesforce.
• Proven experience designing, testing, troubleshooting, and optimizing complex marketing automation programs and workflows.
• Marketo certification is strongly preferred (Marketo Certified Expert or equivalent MAP certifications).
• Strong analytical and quantitative skills with the ability to interpret marketing performance data and recommend operational improvements.
• Experience with attribution reporting, funnel analytics, and marketing performance measurement preferred.
• Excellent project management, organizational, and prioritization skills with the ability to manage multiple clients and initiatives simultaneously.
• Outstanding verbal and written communication skills with experience presenting recommendations and solutions to executive and stakeholder audiences.
• Consulting experience or experience working in client-facing environments strongly preferred.
• Familiarity with additional marketing technology platforms, integrations, and data management tools is a plus.

 

Who We Are

At Etumos, our team works hard to enable marketers to focus on activities that create revenue by helping them build a thoughtful, data-informed framework to optimize and measure engagement throughout the customer journey.

• We are a team of highly skilled and ridiculously passionate professionals. We are each the best at what we do to support Etumos and each other.
• We are highly collaborative and because of that, we are able to consistently deliver the best service in the industry.
• We know that our client’s success is our success and we take ownership of optimizing their current processes as well as our own.
• We are result-oriented problem-solvers supported by a team that believes in each other and what we do.
• We are a team with excellence at the forefront of our minds. Anything worth doing is worth doing well.
• We are focused on innovation and know that there is always room for improvement in everything we do.
• We are wicked smart, obsessed with personal and professional growth and learning, and have zero ego – we are all here to teach, learn from and support each other and our clients.
• We are passionate about what we do and actively seek to expand our knowledge base and new ways of doing things.

Why Work Here?

We pride ourselves on treating our employees well. Here at Etumos, work/life balance is not a perk or a buzzword, it’s the core of how we operate. We’re serious about taking care of our people (and their families).

• Remote and flexible work environment
• Medical/ Dental/Vision covered at 100% for employee’s premium costs and 50% for their dependents 
• 401k with 100% matching on up to the first 4% you contribute with immediate vesting 
• Unlimited PTO, which we will encourage and remind you to take advantage of
• 10 paid holidays + Winter Break holiday (December 24th through the first working day after January 1st) 

Etumos is fully committed to being an equal opportunity employer who does not and will not tolerate discrimination or harassment of any kind. All employment at Etumos is based on merit, qualifications, and the needs of our growing business. Nothing more, nothing less.

Join Us!